Word and Image in Design

The use of word and image can take the form of many things throughout design.  Word and image can be found melded together to create typographic designs where the words or letters create the image itself.  Words can describe images, tell us what is beyond the image, or make an image into a moving picture in our minds.  There is only so much we can know for certain just by looking at an image or by looking at just a few liens of words.  No matter how great of a description you can give in writing, you will always have a slightly different vision of what it may look like.  Haven't you read a story and envisioned it and then seen a picture or film of the very thing being described and it was very different than what you perceived?
Just about all of design have both elements in it somehow, in some way.  Some good examples of this are the covers of books, CD or album covers and sleeves, comics, graphic novels, posters, motion graphics or any cinematography for that matter, and many other things.  A very strong use for the combination of word and image today is the idea of branding or logotyping.  Many large companies do this today such as Nike, Gap, and Target.Their logos are easily identifiable as they have been branded into our memory through the use of them on all their product lines.  Branding is one of the most influential types of marketing and could not be possible without the use of word and image working in conjunction.