Monday, November 29, 2010

Design is Dangerous!

Most of the time design is something that is used for good, but occasionally design can become dangerous whether it is purposeful or not.  A perfect example of design gone wrong is Pine Sol.  As you can see below, there is a stark similarity between the newly designed bottles of Pine Sol and Gatorade.  



The concern here is that Pine Sol looks much like Gatorade, and even though this is not a problem for most of society, it is a very big concern for parents of infants.  Young children may not be able to discern the colorful variety of Gatorade, which is super yummy, to Pine Sol, which is not so yummy, both in taste and when you have to get your stomach pumped from chemical poisoning.  The problem here too is that these chemicals can do a lot of harm to the small body of a 1 year old who is unattended for a few minutes while you grab a couple minutes of precious sleep.

Pine Sol's design incorporates the use of colored dyes in their product, making them more attractive to the shoppers eye.  Unfortunately this also creates a sense of child-likeness with it's use of color along with playful type on it's labeling.  This of course brings up our consideration of Pine Sol's design as it has to do with ethics in society.  Now, of course Pine Sol is not trying to market their product to children because if they kill them all off they won't be around much longer will they?!  It just further proves why such a simple selfishness in design can create heavy consequences for you as a parent if you are not responsible for your children.  Our moral of the story here is, even though design can be dangerous to us as human beings, be responsible for your actions.  Watch your children! 

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